Phones And Gadgets Business in Nigeria | Starting a business in Nigeria can feel overwhelming, especially when deciding which business will bring more profit. Among the most popular options are selling phones & gadgets and selling shoes & slippers.
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Both are lucrative in their own way, but which one truly gives better returns? Let’s break it down.
📱 Phone And Gadget Business in Nigeria
Why It’s Profitable
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High demand: Nigerians can’t do without phones, chargers, power banks, earpieces, and other accessories.
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Frequent replacement: Gadgets spoil easily, so people buy again and again.
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Add-on services: You can combine sales with repairs, screen guards, or phone flashing for extra income.
Challenges
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Needs higher startup capital (₦100k–₦500k to start small).
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High risk of theft or fake products.
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Competition is tough, especially in big cities.
Profit Potential
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Profit margins can be 15–30% per item.
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Accessories like chargers, screen guards, and earbuds move faster than expensive smartphones.
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With loyal customers, your capital can double in 3–4 months.
👞 Shoes And Slippers Business in Nigeria
Why It’s Profitable
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Low entry capital: You can start with as little as ₦50k–₦150k.
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Constant demand: Fashion never goes out of style; Nigerians buy footwear regularly.
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Flexible sales: You can sell in markets, shops, or online (WhatsApp, Instagram, Jumia, Jiji).
Challenges
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Profit margin per item is lower (10–20%) compared to gadgets.
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Competition is massive because almost everyone sells shoes.
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Stock can move slowly if you don’t know trends or customer taste.
Profit Potential
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Profit depends on volume sales.
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One good weekend (market day or Instagram promo) can bring huge turnover.
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Unlike gadgets, losses from theft or damage are lower.
CHECK ALSO: 20 Lucrative Businesses You Can Start in Nigeria
📊 Side-by-Side Comparison
| Factor | Phones & Gadgets | Shoes & Slippers |
|---|---|---|
| Startup Capital | Medium–High (₦100k–₦500k) | Low–Medium (₦50k–₦150k) |
| Demand Level | Very High (essential items) | High (fashion-driven) |
| Profit Margin | 15–30% | 10–20% |
| Risk Level | High (fake goods, theft) | Medium (slow sales, style risk) |
| Growth Potential | Fast with repairs + accessories | Steady with right fashion trends |
✅ Which One Should You Choose?
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If you have higher capital (₦100k+), tech interest, and can manage risk → Phones & Gadgets may give you faster growth.
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If you have lower capital and want a business that’s easy to enter → Shoes & Slippers can be a good starting point.
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Best option? Hybrid business → start small with one, then reinvest profits to add the other. Many Nigerian entrepreneurs now combine both to spread risk.
ALSO CHECK: How to Start a Phone Accessories Business in Nigeria With ₦100k
🔑 Final Thought
Both businesses are lucrative in Nigeria if managed well. The real difference is not only in what you sell but how you sell, build customer loyalty, and reinvest your profits. Whether you choose gadgets or fashion, consistency and smart marketing are what turn ₦100k into ₦1m.
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